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The content highlights the influence of invisible forces on behavior, with references to Jonah Berger's book 'INVISIBLE INFLUENCE', Khan Academy's MCAT resources on behavior and attitude, and Julien S. Bourrelle's TEDxTrondheim talk on cultural drivers of behavior. These resources explore how external factors such as social norms, culture, and underlying psychological triggers can shape individual attitudes and behaviors, emphasizing the bidirectional relationship between behavior and attitude.

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